L'histoire
Mert Beraze and Raison D’être

The idea of creating a unique fashion trend was born during a trip to St.Tropéz, the most exclusive town in the world where luxury was invented without any rules. Mert couldn’t take his eyes from the people walking the beaches of St.Tropéz as if they were born into luxury washing themselves down with bottles of champagne. This whole nonchalant reason for living was the way people were and Raison D’être had to be something as unique and as luxurious.

This grandeur and charisma of Raison D’être comes from many uniquely selected techniques. Each garment is tailored using the finest 100% Belgian linen woven in Turkey with hand embroidery, hand stitching, real Swarovski crystals and silver threading. Each trim and embellishment is hand-crafted with the top of its class craftsmanship.

This multinational brand was born in St.Tropéz, brought up in Turkey and now considers LA as its hometown. It is the finest gift to the one of a kind sense of LA style.